The ASAE Great Ideas Conference is right around the corner. If you’ve not attended before, I highly recommend looking into it (if not this year, then next year). The event focuses on creative approaches to everyday issues in association management and is built around the sharing of – you guessed it – great ideas.
Unlike other events, this conference offers a relaxed, but business-oriented environment where you can step back from your day-to-day routine and be exposed to new thinking. Likewise, many of the ideas garnered at this conference can be immediately tweaked and applied to your own organization.
Scott Oser, president, Scott Oser Associates
During this year’s program I have the good fortune to be speaking with my two favorite Osers – Donna and Scott. Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. Throughout his career, Scott has excelled in developing, implementing and analyzing multi-channel direct-marketing programs and is highly skilled in creating effective membership, marketing and sales programs.
Together, Scott and I will present:
Under Pressure: Navigating Extreme Association Trends
Sunday, March 9, 2:45 – 4 p.m.
Hyatt Regency Orlando, Plaza D
The session description reads as follows:
Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the social media imperative. It’s confusing to know who to listen to and how it all applies to our organizations. Join us for an open and honest discussion about some of the most highly debated subjects in the industry today. We’ll clear the air about these polarizing association trends and you’ll leave with a simple strategy for evaluating the appropriateness of the next “Big Trend” within the context of your association.
Whether or not you’ll be in Orlando, join the discussion on Twitter by following @aaronwolowiec, @scottoser and the hash tag #ideas14 LO1.
Donna Oser, director of executive search services, Michigan Association of School Boards
The second Oser I’ll be speaking with is Donna Oser, CAE. Donna currently serves as the director of executive search services for the Michigan Association of School Boards; however, she also has extensive experience as a management consultant, coach and facilitator and specializes in membership, non-dues revenue and business innovation. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.
Together, Donna and I will present:
The Solution Room: Burning Issues Resolved
Monday, March 10, 1:30 – 2:45 p.m.
Hyatt Regency Orlando, Florida A
The session description reads as follows:
The Solution Room is an innovative framework for knowledge sharing that provides participants with a brief but powerful consulting session on an issue or a topic of their choosing. Participants can expect to walk away with a variety of ideas and resources that can be immediately applied to their greatest workplace or personal challenges. Come prepared to actively participate!
Moreover, session participants will debrief the Solution Room framework and identify its applicability to their own organizations. Once again, you can join the discussion on Twitter by following @aaronwolowiec, @donaoser and the hash tag #ideas14 LO2. Handouts for both sessions will also be available here later this week.
In the meantime, tell us in the comments about a session you’re presenting at Great Ideas – or one you’re particularly interested in attending.
Filed under: Innovation, Meetings, Membership, Professional Development, Social Media Tagged: ASAE, association management, business innovation, coach, consulting session, direct-marketing, Donna Oser, extreme association trends, facilitator, framework, Great Ideas Conference, Hyatt Regency Orlando, kindred spirits, management consultant, marketing, MASB, Michigan Association of School Boards, myLounge, non-dues revenue, organization, OrgPro, publishing, resources, sales, Scott Oser, Scott Oser Associates, Solution Room, thought leaders, under pressure
